Radio Dilemma: Amp Radio Demographics 12-17 year olds

Wow... Amp Radio 90.3 (Buzz Bishop & company) have a tiger by the tail. Their contest, Breast Summer Ever, has touched a few nerves locally & nationally.

This is simultaneously a dream and a nightmare for Amp 90.3... Tremendous response to the idea, but now a huge ethical dilemma...

It will be interesting to see how this plays out. Will Amp elevate the discussion or dummy it down?

Here is one bit of info that should be considered... Amp is #1 amongst 12-17 year olds in Calgary. I know my 9 year old listens to Amp because he met Buzz...



Here is another campaign that was shut down by Mattel's Barbie division...